Born at the intersection of science and soul, ALTR is transforming how the world experiences alcohol through breakthrough Flavor-First dealcoholization technology.
We envision a world where drinking is defined by intention, not limitation. A world where the ritual of raising a glass still connects us, without the pressure of alcohol dictating the moment. Our vision is to lead a global shift toward balance, where craftsmanship, technology, and human choice converge to elevate how we experience taste, celebration, and connection. We believe the future of drinking is not less, it’s more: more flavor, more freedom, more meaning.
But… we also recognize that drinking has always been about much more than just alcohol.
That's why we created ALTR™
For centuries, sharing a drink has meant sharing stories, creating rituals, and building bonds. It’s a centerpiece of culture, identity, and celebration.
So, our group of scientists, engineers, winemakers, and sommeliers set out on the quest to build technologies that enable and inspire our world class partners to create new products with the full sensory and social experience, just, less alcohol.
Starting with wine, our Flavor-First™ precision alcohol separation system the Velvet Blade™, beverage makers can now elevate their drinks with less negative impact on both humans and the environment.
Ushering in the next era of drinking, where less alcohol means more.
Team
A team of experts driven by curiosity and craftsmanship, we collaborate to push boundaries and shape meaningful beverages.
