FLAVOR-FIRST, PRECISION Ethanol REDUCTION

FLAVOR-FIRST,

PRECISION
ALCOHOL
REDUCTION

WE transform
We elevate
we ALTR

Ushering in the next era of wine,
where less alcohol means more.

Ushering in the next era of drinking,


where less alcohol means more

Ushering in the next era of wine,
where less alcohol means more

For centuries, sharing a drink has meant sharing stories, creating rituals, and building bonds. It’s a centerpiece of culture, identity, and celebration.

So, our group of scientists, engineers, and winemakers set out on the quest to build technologies that enable and inspire our world class partners to create new products with the full sensory and social experience, just less alcohol. 

Starting with wine, our Flavor-First™ precision alcohol separation system the Velvet Blade™, beverage makers can now elevate their drinks with less negative impact on both humans and the environment. 

INTRODUCING The
velvet blade

INTRODUCING velvet blade

patent-pending membrane technology.
Created for the world's best winemakers.

patent-pending membrane technologY. Created for the world's best winemakers

FLAVOR FIRST

Our technology focuses not on what we take away but what we preserve. Membanes made for the retention of the most imporant compounds in wines keeps the integrity of the wine.

FLAVOR FIRST

Our technology focuses not on what we take away but what we preserve. Membanes made for the retention of the most imporant compounds in wines keeps the integrity of the wine.

FLAVOR FIRST

Our technology focuses not on what we take away but what we preserve. Membanes made for the retention of the most imporant compounds in wines keeps the integrity of the wine.

Process

HYPER SELECTIVE

Our Velvet Blade™ uses a patent-pending double-edge process to precisely remove ethanol molecules, achieving the exact ABV desired by winemakers.

Process

HYPER SELECTIVE

Our Velvet Blade™ uses a patent-pending double-edge process to precisely remove ethanol molecules, achieving the exact ABV desired by winemakers.

Process

HYPER SELECTIVE

Our Velvet Blade™ uses a patent-pending double-edge process to precisely remove ethanol molecules, achieving the exact ABV desired by winemakers.

Process

LOW IMPACT

No heat, no wasted water, and ultra-low energy; a smarter, cleaner way to care. Leaving a lighter footprint on both you and the planet.

Process

LOW IMPACT

No heat, no wasted water, and ultra-low energy; a smarter, cleaner way to care. Leaving a lighter footprint on both you and the planet.

Process

LOW IMPACT

No heat, no wasted water, and ultra-low energy; a smarter, cleaner way to care. Leaving a lighter footprint on both you and the planet.

BETTER TOGETHER

From the very beginning, ALTR was designed to harmonize nature and technology. Bringing people together through longer-lasting sensory and social experiences.

BETTER TOGETHER

From the very beginning, ALTR was designed to harmonize nature and technology. Bringing people together through longer-lasting sensory and social experiences.

BETTER TOGETHER

From the very beginning, ALTR was designed to harmonize nature and technology. Bringing people together through longer-lasting sensory and social experiences.

JOIN THE ALTR BETA

JOIN THE
ALTR BETA

GET early access to our precision alcohol removal technology.