ALTR Dealcoholization Startup Introduces New Technology To Create Low-ABV Premium Wines
The BevAlc industry is facing headwinds. The nonalcoholic beverage market is in a newfound heyday.
A large piece of that puzzle is because of the growing philosophy that “drinking shouldn’t equal drunk.”
The founder of a new dealcoholization technology, ALTR [‘alter’], Richard Schatzberger echoes the sentiment. “The wine industry is being left behind through poor technology. And that’s what we're really here to solve,” he tells me.
